William C. Green, Jr.  Service Award

The William C. Green, Jr. Service Award is given to an individual who has made an outstanding contribution to SCMA and its members. Mr. Green was a past president and one of SCMA’s most prominent members. He is noted for his great service to both SCMA and the newspaper industry.

His newspaper career spanned 37 years and included service to both the Birmingham News and the Huntsville Times & News. From his start as Promotions Manager at The Birmingham News in 1957, he went went on to serve as Circulation Direct, Assistant General Manager and General Manager before his move to Publisher of the Huntsville Times in 1985.


In a memorial column to Bill Green in the Huntsville Times, columnist Bill Easterling said, “If a man’s worth is judged by his good works, William Cooper Green, Jr. was a billionaire.”


Throughout his newspaper career, Bill Green always found time to serve on committees and boards which benefited the communities where he lived and raised his family. He encouraged the arts by serving on the Huntsville Arts Council, the Birmingham Festival of Arts and the Alabama Symphony. His activities in community affairs also included serving on the Freshman Boards of Leadership Alabama, Operation Birmingham and as a board member of both Huntsville and Birmingham Chamber of commerce.

Bill Green’s commitment to excellence in our industry helped build a stronger SCMA.